DOOZ NYC
IN-HOUSE
Branding Consultant, Art Director, Designer, Copywriter
Rachel and Mia of Dooz, a zodiac-inspired fashion start-up, asked me to help them with branding and website design. We focused on how each sign empowers an individual, whether accurate or aspirational. Through art direction and copywriting, we made sure that every aspect of Dooz spoke to this. Together, we elevated the brand and created a digital experience for their apparel.
FEATURED ON VOGUE.COM
Dooz opens with a sizzler of their brand video and welcomes people to scroll down to the collection page. Navigating by sign with a right navigation, perusers can delve into what each sign and corresponding outfit means to Dooz.
Brand Video Director: Nastasya Popov
Photography: Joshua Aronson
