AMNESTY INTERNATIONAL
D&AD NEW BLOOD
Co-Art Director, & Lead Concepter
How can we use a selfie to make the world a better place? Millennials post their selfies all over the internet and Amnesty International can turn this content into an activist's tool. The line between slacktivism and activism becomes blurred. Millennials take part; activists stay safe.
WON A D&AD NEW BLOOD PENCIL ↗
Once the face has been uploaded, donors can decide which movement they will donate their face to.
Copywriter: Andrew Kim
Co-Art Director: Laura Proenza
SPEC WORK
