ElectraMeccanica
Siltanen & Partners
Co-Creative lead, Concept-lead, Art Director, Experiential Designer, & Animator
Onlookers would stop and stare at SOLO, a single-seat EV, but not enough people went inside. We lured them with some karaoke at the Super Bowl festival in downtown Phoenix, AZ. The experience was hit.
To bring the campaign to life, we approached this activation as a performance at the Super Bowl experience, taking a music festival look and feel with our brand.
We released karaoke teasers on all our socials.
Besides the karaoke smiles, this was the best result we could ask for: a vocally happy client.
Co-Creative Lead & CW partner: Steve Cox (Creative Director)
Experiential Production Lead: Phil Nacionales
Experiential Videographer: Dale Cizmadia
Production Support: Kyle Gornay
