FLAUNT THE VOTE
IN-HOUSE (my apartment)
Co-founder, Concept-lead, Creative Director, Art Director, Designer, & Animator
Inspired by the polarized US political climate and a heightened interest in political engagement, Flaunt the Vote is a brand we founded in August 2020 to fight voter apathy. To do this, we created conversation-starting accessories that boast eye-catching designs and a singular message: vote. We also decided to put our money where our mouth is as an organization, donating 40% of all proceeds to other pro-voting nonprofits. With the help of our passionate team, Flaunt the Vote was able to reach over 10 thousand people on social media, partnering with several influencers in the process.
FEATURED IN LA TIMES ↗, ON NBC LA, GRAZIA ↗ & MUCH MORE
From the beginning, Flaunt the Vote grew as a brand of the people, and found its voice within its audience. We put that same voice into a brand video explaining who we are and who we have to be from now on, and spread the word on our socials.
We brought our branding and voice to life on our e-commerce site, where voters can purchase products and get to know our brand. From the main page to the footer, flauntthe.vote expresses who we are and why we are.
The branding is urgent but fresh, allowing for a clean digital shopping experience. This let our web copy shine as well, adding personality to our brand.
We wanted to stay true to our mission, so we created social content meant to educate and inspire young people to vote. As our audience grew, so did our understanding of what they enjoyed and shared. Find more here.
Co-founder & Co-Product Designer of Earrings: Kylie Gordon
Copywriter & Creative Consultant: Evan Borden
Lifestyle-Photographer & Production consultant: Emily Joe
Branding Consultant & Copy Support: Charolette Beach
Social Strategist: Taylor Stankus
Social Managers: Isabel Weinerth & Karly Peterson
Product Photographer: Yuya Parker
Front-end Developer: Kuldeep Kumar
