PANDA EXPRESS
The Many
Lead Art Director and Co-concepter
Fire. It can describe the spiciness of Blazing Bourbon Chicken, or the amount of buzz this dish had amongst Hot Ones and Panda fans. We felt the heat, and knew we had to turn it up throughout this campaign.
Panda Express and Hot Ones collaborated when making Blazing Bourbon Chicken. This spot imagines how these forces first hit the wok to create Panda's spiciest dish yet. Fire no doubt.
CD: Amy Matheu
Copywriter: Myles Lumb
Associate Content Director: Kevin Sullivan